
Day 1: Build or Grow Your Detailing Business
Day 1 of Detail King's 3-Day Auto Detailing Craftsman Program is all about laying the groundwork for success—whether you're a new entrepreneur or a seasoned detailer looking to level up. This classroom-based session provides expert instruction, proven strategies, and real-world insight to help you build a sustainable, profitable detailing business.
We begin by walking you through what it takes to legally and professionally establish your business—a step too many skip, leading to costly mistakes down the line. You'll learn how to:
• Choose the right business structure
• Register your business the right way
• Set up business bank accounts
• Secure the necessary permits and licenses
• Obtain the proper liability and business insurance
• Work from your home or a shop—what to consider
• Hire subcontractors when you're ready to grow
From there, we dive into branding your business—a crucial step in standing out in a crowded market. We show you how to build a brand that attracts the right customers and earns trust from Day One. You’ll also get access to tools like service menu templates and branding guides to help you hit the ground running.
Next, we cover pricing and service strategy—a topic many detailers struggle with. We show you how to price your services for real profit while remaining competitive. You’ll learn:
• How to calculate overhead and set revenue goals
• What to charge for mobile vs. shop-based detailing
• How to create bundled packages that drive value
• Upselling strategies for premium services like ceramic coatings
• How to structure your service menu for clarity and conversion
Then we move into what’s often the biggest game-changer: marketing and customer acquisition. We go beyond theory and teach you how to actually implement proven tactics that generate leads and drive sales. This includes:
• Building and optimizing your Google Business Profile
• Running effective Facebook and Google ads
• Launching referral and customer retention programs
• Creating and using a website with strong SEO
• Gathering 5-star reviews and using them as social proof
• Using email and SMS marketing to re-engage clients
• Leveraging ChatGPT to write ads, content, and reply to reviews
Whether you're just starting out or have been detailing for years, this session will help you audit your current business, identify areas for improvement, and adopt systems that increase efficiency and long-term growth.
And don’t worry—you won’t leave empty-handed. We provide downloadable resources like:
• Sample Service Menu
• Inspection Checklist
• Google Ads Campaign Examples
• Text/Email Follow-Up Templates
• Sales scripts and more
Plus, you’ll have direct access to our expert instructors during Q&A sessions to get personalized advice on your specific business challenges.
Day One gives you more than just information—it gives you a complete roadmap to create a business that’s legally sound, professionally branded, and built for growth.