
Day 3: Elevate the Customer Experience
On Day 3 of the Craftsman Program, we turn our attention to the inside of the vehicle—where first impressions are often made and lasting value is created. Interior detailing is one of the most in-demand services, and it’s where your attention to detail can truly shine. Whether you're a new detailer or a seasoned business owner, this day will teach you how to transform even the most neglected interiors into spaces your customers love to be in.
We begin with the basics of interior prep and inspection, focusing on identifying high-impact problem areas. You’ll learn how to:
• Properly vacuum and assess interior surfaces
• Tackle salt stains, excessive dirt, and pet hair
• Clean cup holders, center consoles, and dashboards
• Use Tornador tools for cleaning door panels
• Clean pedals, pockets, levers, and buttons
With the interior prepped, we move into deep cleaning techniques using industry-standard equipment:
• Hot water extraction for carpets and upholstery
• Steam cleaning of leather, plastic, and vinyl surfaces
• Seat belt cleaning for safety and appearance
• Cleaning door jambs and weather stripping
• Headliner cleaning techniques that avoid damage
Next, we focus on restoring and protecting delicate surfaces. You’ll get hands-on experience with:
• Leather and vinyl cleaning and conditioning
• Cleaning piano black trim and infotainment screens without damage
• Cleaning windows and mirrors for streak-free clarity
We also cover advanced repair and restoration options—services that can significantly increase your average ticket price and customer satisfaction:
• Carpet dyeing for stained or faded flooring
• Cigarette burn repair
• Ceramic coating demonstration for interior surfaces
Another high-value service we emphasize is odor removal, a major differentiator in the detailing world. You'll learn:
• How to use ozone machines safely and effectively
• When to apply enzyme-based deodorizers
• How to remove odors caused by smoke, mildew, pets, and more
For business owners, we provide strategies to standardize and scale your interior detailing process. You’ll learn how to:
• Create tiered service packages—from express cleans to full reconditioning
• Train staff for efficiency and quality control
• Build systems that maximize profitability without sacrificing results
We wrap up Day Three by emphasizing the importance of final inspections and customer delivery. Presentation, consistency, and attention to finishing touches are what build loyalty and drive referrals. We’ll show you how to make your client’s final walkaround a memorable experience that reinforces the value of your work.
By the end of Day Three, you’ll be fully equipped to offer high-impact, high-value interior detailing services that impress clients and build your reputation. Whether mobile or shop-based, these skills will set you apart—and ensure your customers keep coming back.